Is Hard Sell Radio on a Comeback?
A long term client, Norburd RV wanted to switch up their campaign for an IN YOUR FACE hard sell radio ad. They actually wrote instructions to include 'big explosions' and REVERB sfx on the voice for impact! I was left to decipher what they needed so I hired the talented Sean Shaffer to voice the ad in our studios. The result...EXPLOSIVE! Does this mean the 'hard sell' ad is on a comeback? Maybe only in small market radio, but it sure is fun to do! Have a listen